Ladbrokes can trace its origins back to 1886, and was originally founded in England. Today, in Australia it has offices in Melbourne, Sydney and Brisbane. The company has over 15,000 employees in the UK, Ireland, Spain, Belgium, and Australia. It has 2,800 betting shops, and thirteen different websites available in nine different languages.
Ladbrokes describes itself as Australia’s most innovative bookmaker, and is available online or via your mobile phone or tablet. It says that it is dedicated to providing value, product innovation, a depth of markets and a superior user experience.
The website together with the software that is used was developed specifically for the Australian market, which Ladbrokes describes as one of the most sophisticated wagering communities in the world.
Ladbrokes accepts deposits from punters by Visa, MasterCard, Poli, CashIn (at any one of a thousand newsagents across Australia) and also PayPal. In addition, you may apply for a Ladbrokes card which allows you to draw your winnings from any ATM, and can be used worldwide at any retailer that accepts Visa.
Ladbrokes also takes responsible gambling very seriously. It recognises that for most people gambling is an enjoyable pastime, but that for a minority it can get out of hand and they can suffer harm. While respecting the responsibility of individuals for their own actions, it also acknowledges a responsibility on the part of service providers. Their aim is to enable people to make informed decisions, but at the same time offer help when needed. This can be in the form of allowing customers to set a pre-determined deposit limit, allowing them to exclude themselves on a temporary or permanent basis, providing information to customers, staff training, and referring to gambling help services.
Ladbrokes also has a blog where you can find a ton of information about all the main racing each week, rugby, AFL, soccer (both at home and in the UK), and much more.
Racing And Sports Information
The bookmaker has a huge racing and sports information page on the website with details about all the current horse racing, harness racing, and greyhound racing, including scratchings and track conditions, which allow you to gather information which may help you decide on your betting strategy. There is also a full racing results service.
In addition, there are quick links to information on the AFL season pricing, NRL season pricing, soccer, tennis, American football, and basketball.
As you would expect from a major online bookmaker, Ladbrokes has a constant variety of promotions on offer. There is a daily racing bonus bet, a daily harness bonus bet, and a daily dogs bonus bet. You place a bet on a race selected by Ladbrokes, Should your horse or dog come second, Ladbrokes gives you your stake back in the form of a bonus bet.
Then there is Favourite –v- Field. If you consider the favourite in a race looks vulnerable, you can back the whole of the field against it. this can be done with one bet.
Choose Your Own Odds
A new innovation from Ladbrokes allows you to choose your own odds. If you believe that a horse is certain to win, then you can increase your odds by choosing the distance by which it will win.
You can get best Tote odds or starting price – whichever is higher – on every Australian thoroughbred race all day and every day.
If a protest is held up against the first horse past the post, Ladbrokes will pay out on both the horse that finished first AND the official winner.
There are also promotions on an ongoing basis on other sports, dependent on what matches are being played at any given time. For example, on the day of writing (September 6th) they are paying 3.60 Djocovic, Serena and Venus Williams ALL to win in straight sets in the tennis.
Huge Range Of Sports
Ladbrokes has markets in a huge range of other sports, some of which are not offered by other bookmakers, such as surfing, swimming, sailing, rowing, poker, and Gaelic sports such as club football and club hurling.
Then there are novelty events like current affairs, elections, entertainment, and financial. At this moment you can bet on the winner of the Nobel Prize for Literature 2015, the sex of the third royal baby, and when the first female pope will be anointed. (We’re not too sure about that last one, since we will all probably be dead before that happens! However, you can still bet on it).
You can bet on the winning party in the US Presidential election 2016, and on the Australian Federal election next year. Markets are available for the Triple J 100 Hottest 2015, and the Academy Awards 2016. You could bet on the direction of the next interest rate move, the interest rate decision in October, and the end of year property values in Perth, Sydney, Melbourne, Adelaide, and Brisbane.
Ladbrokes also offers the Mega Margin in which you can win up to $1 million. This is available on mobile phones and tablets.You simply pick the margins by which a game will be won in specified AFL or NRL games for each round. There is no limit to how many tickets you can have. You can select your own stakes. You can also elect to take out a percentage after each leg, and your balance plays on, or you can choose to take out all your winnings.
Ladbrokes has a telephone hotline available for live betting. At this moment there are ten possible selections in the Russian M2M Open Golf Tournament, or you could bet on China or Japan to win a women’s volleyball match. There are also many live markets in soccer.
Ladbrokes has really done everything that it possibly can to make it as easy as possible to bet with them, either online or by telephone. The choice is yours.